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Sell Your Home in Fewer Showings with New 3D Tours

With 3D Tours, the 92% of buyers house-hunting online can now view the floor plan of a Geraldson Realty listing and take a virtual walk through the entire home—right from their smartphone, tablet, or desktop computer. As a company committed to providing the highest quality selling/buying experience for its clientele, Geraldson Realty is constantly vetting cutting-edge technologies that offer improvements in the quality and efficiency of our services.

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Misconceptions:
MLS & Big Brokerages

If you’ve ever talked with a REALTOR®, you’ve probably heard “MLS” at some point in the conversation. Chances are, unless someone has explained what the MLS is and what it does, you might have some misconceptions about the MLS and real estate brokerages in general.

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Red vs Blue:
Zillow Foreclosure Listings

Zillow.com is hands down the most thorough, ‘one-stop’ home search tool available to buyers right now. With only a few, minor exceptions, if a home is “for sale” and it’s listed online somewhere, chances are it’s also going to be listed on Zillow. Additionally, Zillow’s mobile apps for iOS and Android devices offer, without question, the most user-friendly map search interface of any home search app available.

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The Only 2 Home
Search Apps You Need

I don’t mind telling you that when I want to quickly and easily search through the homes for sale in Conway Arkansas, I don’t go to the MLS. [gasps] Yes, I know. I shouldn’t be telling you that, right? But, it’s the truth. The MLS isn’t the first search tool I grab in those moments. In fact, it’s the last–for 3 simple reasons...

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Mortgage Rates in 2014

“Risk comes from not knowing what you’re doing.” – Warren Buffet Mortgage Rates 10/13-12/13 Looking back at 2013 and forward to the year ahead, it doesn’t take much to identify the biggest source of financial risk we’re all facing—Obamacare.

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What’s Up with Interest Rates?

What’s Going On? Since the ’08 housing crisis the Fed has been manipulating the interest rate to keep it low. Without getting too much into the details of how it’s been doing this, the point is that it results in more dollars coming into existence (via a super-special one-of-a-kind printer owned by the US Treasury Dept). The basics of supply and demand take over at this point. Think of money as the “supply” and the interest rate as a reflection of the “demand”.

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Homeowners Insurance Claims after a Tornado: Tips from a Catastrophic Claims Adjuster

The safety and security of yourself, your family and your friends is the first priority. After that, if you or someone you know has completely lost or sustained damage to a home or personal property that’s insured, you/they will need to begin taking steps to file an insurance claim.

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Home Buyer Closing Costs:
A Detailed Breakdown

I compare prices when I shop. My wife teases me about it when we’re in a store and she catches me opening my calculator app. In her defense, I can go a bit over-the-top sometimes. The fact is, I simply want to know that I’m not overpaying for something. I want to be wise with the money God has provided.

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Beware the Volume-Selling
Listing Agent

Some listing agents in Conway Arkansas sell their listing services by focusing, in conversations and advertisements, on how fast they sell homes and how many they sell. They practice what I refer to as “volume-selling”. They’ve made their mark by selling LOTS of homes, and by selling those homes quickly.

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Beyond Virtual Tours: Real Estate Marketing for the 21st Century

Real Estate Marketing: The Historical Context In today’s internet-driven marketplace, content is king. Just as the internet revolutionized every other industry, in real estate, the internet has empowered buyers by enabling them to browse through listings online–without the assistance of a buyer’s agent.

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Professional Real Estate Videos trump DIY. Don’t Ignore Facts.

Real Estate Videos = Better Qualified Buyers for Sellers Local sellers are loving the effect that our in-house, professionally-produced real estate videos are having on their home sale. They’re finding our real estate videos: 1. Increase buyer traffic to their online listings, and 2. Serve to better qualify buyers before showings.

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Real Estate Marketing: Valuable Advertising or Expensive Fluff?

You could be reading a newspaper, magazine or book right now…but you’re not. Every real estate company in Conway Arkansas utilizes advertising mediums to promote their “For Sale” listings. The term “advertising medium” could be simply defined as any vehicle used to communicate a specific advertisement to a specific audience.

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Would that Listing Agent
Sell their own home “fast”?

Probably not. Most listing agents would probably opt for a more patient approach, with strong marketing, in order to draw a top-dollar offer from the right buyer. For most folks, a top-dollar sale is usually preferable to a fast, average-priced sale. We customize our marketing strategies on a case-by-case basis, then execute a plan to achieve the highest possible sales price-per-square foot for our clients.

ARTICLE

Sell Your Home in Fewer Showings with New 3D Tours

ARTICLE

Misconceptions: MLS & Big Brokerages

ARTICLE

Red vs Blue: Zillow Foreclosure Listings

ARTICLE

The Only 2 Home Search Apps You Need

ARTICLE

Mortgage Rates in 2014

ARTICLE

What’s Up with Interest Rates?

ARTICLE

Homeowners Insurance Claims after a Tornado: Tips from a Catastrophic Claims Adjuster

ARTICLE

Home Buyer Closing Costs: A Detailed Breakdown

ARTICLE

Beware the Volume-SellingListing Agent

ARTICLE

Beyond Virtual Tours: Real Estate Marketing for the 21st Century

ARTICLE

Professional Real Estate Videos trump DIY. Don’t Ignore Facts.

ARTICLE

Real Estate Marketing: Valuable Advertising or Expensive Fluff?

ARTICLE

Would that Listing AgentSell their own home “fast”?

CONTACT INFORMATION

Misconceptions:
MLS & Big Brokerages

Red vs Blue:
Zillow Foreclosure Listings

The Only 2 Home
Search Apps You Need

Home Buyer Closing Costs:
A Detailed Breakdown

Beware the Volume-Selling
Listing Agent

Would that Listing Agent
Sell their own home “fast”?